Echo MR – Quantitative Service Offerings Expanded

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Echo MR adds new research specialist and expands service offerings.

Echo MR is pleased to announce that Greg Timpany is joining the team. His expertise bridges the space between the structured world of research and the creative, customer-centric needs of marketing, product, sales and customer service. Greg has personally completed 100+ primary research projects, with expertise in quantitative methods, survey design and programming, consumer behavior, customer satisfaction, brand awareness, market segmentation, positioning research, product concept testing, marketing strategy, and competitive intelligence.

Greg brings to the Echo MR team a full-suite of quantitative techniques including:

  • Factor analysis
  • Cluster analysis
  • Multivariate regression
  • Maximum difference scaling
  • Discrete choice
  • Survival analysis
  • Kano modeling
  • A/B testing

He is a contributing author to several market research blogs; and has served as an instructor for Meredith College and Research Rockstar. Past engagements have included working with Global Knowledge, The Los Angeles Times, Guitar Center, Wilkin Guge Marketing, and Omnitrans.

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