We’ve completed our first round of questioning regarding the COVID-19 pandemic.
As a reminder, Echo is offering at no charge, access to our database and the participants that follow us on social media. We will facilitate the programming, hosting and data-collection of any three open or closed-ended questions. You will receive the raw data and the analyzed results will be shared publicly on our social media and in a newsletter.
The hope, as we’re all getting many questions about how best to behave in relation to research, is to gain some clarity to help our clients (and ourselves) make educated decisions on what the right path forward is.
Round One Initial Results: Echo Market Research survey data shows strong consumer interest in continuing to participate in paid market research studies.
Echo Market Research surveyed 1,711 US consumers on current impacts and concerns regarding the coronavirus outbreak.
- While nearly 60% are very or extremely concerned about the situation, 9 of 10 remain extremely interested in participating in paid market research studies from the comfort of their own home.
- The most significant impact on their lifestyle has been the shift to working from home, staying home and not going out as much, and having the kids home from school.
- 55% say the outbreak is keeping them up at night worrying about their family, health, work or the future, while 45% say they are not up at night worrying about what they can’t control, or that they have faith in God.
Across most age cohorts and US regions, about 90% or more say they are extremely interested in participating in paid market research studies from their home. Interest drops slightly among those 55+ (86.8%) and in the West (88.9%) and is highest among 40-54 year-olds (92.5%) and in the South
This finding tracks with our recent experience with active research studies at Echo Market Research where we have seen no drop-off in recruitment or levels of participation in online studies.
This is not to say that people are not concerned. About one-third are at least somewhat concerned, and 58% are Very/Extremely concerned about the coronavirus outbreak.
As one respondent said, “My daily routine has been interrupted and life has stopped.”
People and families have been forced to stay home for work and school and limit contact with their loved ones. Their anxiety is palpable in their open-end responses.
“It has made me and my family avoid public places and make sure we have enough supplies in case of store closings.”
“Working from home daily. Super high anxiety and not being able to see family members because they are in a nursing home.”
Concern about their families, health, work and the future are keeping about 55% of our respondents up at night.
“Concern about finances, health, moving, economy…”
“I look at the death toll increasing and it’s troubling.”
“All the media coverage is making it hard to go to sleep at night.”
However, 45% of respondents said that the outbreak is not keeping them up at night; they believe that you should not worry about things you cannot control.
“Because unnecessary panic and fear will not make the situation better. My motto right now is one day at a time.”
“I have a very strong faith and that faith keeps me calm and confident.”