Let’s Ask – When asked if there were any market research topics that would make participants feel uncomfortable, the majority said they were open to participating in research on “just about anything.”

The answers keep coming in to our on-going Let’s Ask questions.

As a reminder, Echo is offering at no charge, access to our database and the participants that follow us on social media. We will facilitate the programming, hosting and data-collection of any three open or closed-ended questions. You will receive the raw data and the analyzed results will be shared publicly on our social media and in a newsletter.

The hope, as we’re all getting many questions about how best to behave in relation to research, is to gain some clarity to help our clients (and ourselves) make educated decisions on what the right path forward is.

Here is the latest round.

Echo Market Research survey data shows strong consumer interest in continuing to participate in market research studies in most categories.

Echo Market Research surveyed 1,551 US consumers on current impacts and concerns regarding the coronavirus outbreak.

  • 8 out of 10 or more could see themselves participating in most types of market research studies, with Food & Beverage and Household Products leading with at slightly more than 9 of 10.
  • In fact, when asked if there were any topics that would make them feel uncomfortable, the majority said they were open to participating in research on “just about anything.”

Figure 1. US Consumers. Types of studies consumers could see themselves participating in these days (% of Respondents)

Base: 1,551 US Internet users aged 18+  March 23, 2020. Source: Echo Market Research.

Figure 2. US Consumers. Any research topics consumers would not feel comfortable participating in right now? (Word Cloud of Respondent Answers)

“No, I would feel comfortable participating in research studies about any topic.”

“I feel extremely comfortable talking about anything and everything.”

“I’m fine with participating in any research. It’s something else outside of my house to focus on.”

If you would like more information on Let’s Ask, you can follow us on Facebook, LinkedIn, or Twitter. You can also reach out to us via email at hello@echo-mr.com.

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