The New COVID Customer in Latin America

In this June 25 webinar Echo teamed up with Americas Market Intelligence and together we share the results from a recent study of more than 2,000 consumers in Brazil, Mexico and Colombia.

Conducted in a little over a week, this study not only offers marketing professionals insights into Latin American consumer behavior during the COVID-19 crisis, it highlights how experienced researchers can produce quick yet insightful studies to help companies understand rapid changes in the market, given the continual developments in the COVID-19 crisis.

Approaches like the one behind The New COVID Consumer in Latin America will be crucial in helping companies adjust and fine-tune their messaging and tactics as needed, while also uncovering new opportunities with their customer base.



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