With experience working on both the agency side and the supplier side, we are lifelong market researchers.
I'm one of the lucky people who fell into a career I loved. Market Research has been my work and my passion for over 25 years and Echo was founded out of that passion. It is my belief that the connections we make in our industry, between brands and consumers, make life better. I'm an vocal advocate for research participants and actively involved in many different industry initiatives. My experience, as a supplier and a researcher is the foundation for the service we provide. In addition to being a research geek, I'm a mother to a human and three dogs.
Ashleigh has worked in Sydney, New York and Europe as a marketing insights consultant and moderator. Driven by a curiosity for people, she has led global research across markets using a range of methodologies, including focus groups, in-depth interviews, shop-a-longs, co-creation, and online ethnographies. With a passion for understanding the “why” behind human behaviour, she translates findings into tangible stories with clear business implications. She has experience across categories, including health, beauty, beverages, and snack foods.
With so much transformation across categories, she is particularly interested in partnering with brands to tackle the challenge of keeping up with their consumer. Nimble approaches to insights has never been more important – it’s an exciting time to be in market research!
Hands-on leader with years of achievement in market research, financial and marketing services with developed flexibility to lead across multiple industries. Alan’s market research career includes Project Management, Client Executive and Sales with extensive knowledge of the entire research process regardless of the maturity model of the client. Alan possesses a proven ability to successfully managing strategic vendor relationships by setting strategy, driving profitable growth, and creating strong partnerships with vendors.
Research executive with a love of television and books has worked for three major entertainment brands (Disney/ABC, The CW, NFL) prior to joining Echo. Has advanced experience in both quantitative and qualitative research.
Developed an online community for ABC Studios, which was the first of its kind in the television industry. The ABC Studios Advisory Panel was honored as a finalist in the prestigious Forrester Groundswell Awards program, which recognizes excellence in effective business uses of social technologies.
Created dynamic research presentations that resulted in numerous television series renewals and highly profitable off-net sales ($1B+). Regarding series development and maintenance, loves that her "thumb print" (via many research studies) is on some of her favorite shows.
Marilyn graduated from Pace University with a BBA in Marketing. Before joining Echo, she worked for 20+ years at advertising agencies including Grey Global Group and Kaplan Thaler Group managing strategic planning, creative development, production and media planning and buying.
Marilyn is skilled in using market analytics and insights to strategically grow businesses in diverse categories and markets and has extensive experience managing integrated mass media and digital campaigns on national and local levels for consumer healthcare brands, packaged goods and non-profits. Marilyn has proven ability to evaluate consumer trends, competitive offerings and daily sales data and successfully collaborates with colleagues to achieve results with a proven track record of winning new business.
Self-described as a ‘life-long’ student, Tim loves learning new things and talking with people, making himself right at home in market research and consumer insights. Having of 18 years of experience with both quantitative and qualitative methods, Tim holds an MBA from Wayne State University in Detroit, MI. Outside of work, Tim focuses much of his time on his family and young children.
There’s nothing Sierra likes better than drawing insights from consumer research. With a Master of Science in Applied Psychology with a focus in Consumer Psychology, Sierra is passionate about uncovering what drives human behavior and how we can use that information to improve the lives of consumers. With extensive experience in CPG, food and beverage, retail, fashion and beauty industries using both quantitative and qualitative methods, Sierra is excited to continuing learning and growing with Echo Qualitative!
Greg is a seasoned market researcher with approximately 25 years of experience on both the agency and supplier side. He has a strong background in both qualitative and quantitative research among consumers and B2B in a wide range of industries - with a strong focus on international work. He continually seeks out new innovations and challenges in this industry.
Jadah has over fifteen years in Customer Service, with a specialized focus on trend analysis and pattern recognition. She spent over a decade working in the insurance industry. During this time, she generated training and remediation techniques that improved customer tenure through the development of a behavioral auditing system that quantified how to create memorable experiences for customers, while still focusing on the corporate objectives of growth and profitability. Jadah has a strong grasp on both verbal and written communication with a Bachelors in English, and loves the fluidity of Market Research and it's ever changing industry.
With over 15 years in the consumer insights industry, Christina brings knowledge and perspective to every project. Her expertise and skills have been attained by moderating and supporting hundreds of focus groups, in depth interviews, ideation sessions, on-site experiential and ethnographic studies. Christina's natural warmth and kind-hearted humor often paves the way for respondents to share their opinions in a comfortable, supportive environment, resulting in sensitive truth telling which leads to actionable insights. Over the course of her career in consumer insights, Christina has worked with clients from a wide array of industries, including travel and hospitality, packaged goods, restaurants and food service, technology, toys and entertainment and not-for-profit endeavors. Industry responsibilities have encompassed research design, field service sourcing and management, discussion guide development,analysis and reporting which include researcher perspectives and actionable recommendations. Christina has proven her ability to understand client objectives, listen carefully to respondents (in any setting) and deliver synthesized findings which help move her client's business forward.