Company History

Founded in 2017, Echo Market Research provides a range of qualitative and quantitative services to researchers, marketers, insights professionals, and software companies. Woman owned and with offices in the US, UK, Australia, and across Latin America, our team has decades of experience being the client. We love what we do and we’re excited to partner with you.

Kerry Hecht
Founder & CEO

I’m one of the lucky people who fell into a career I loved. Market Research has been my work and my passion for over 25 years and Echo was founded out of that passion. It is my belief that the connections we make in our industry, between brands and consumers, make life better. I’m a vocal advocate for research participants and actively involved in many different industry initiatives. My experience, as a supplier and a researcher is the foundation…

for the service we provide. In addition to being a research geek, I’m a mother to a human and three dogs.

Jay Tye

In his nearly 20 years of experience in the market research industry, Jay has honed his ability to see the big picture and identify opportunity spaces that will ensure every project’s success. Prior to joining the Echo team, Jay held leadership positions at well-known market research companies in Tampa, Atlanta and New York City building strong relationships with both clients and colleagues. He is passionate about research and is…

always looking for new and innovative ways to improve operational efficiencies and drive quality improvement initiatives. When he’s not working you can find Jay BBQ’ing, making music, biking around Portland, and playing with his two French bulldogs, Biscuit & Frank the Tank.

Bill Tucker
Bill Tucker

Bill is a seasoned financial professional with over 20 years of experience across various industries including CPG, Healthcare, and Automotive. His passion for data and the stories it can tell are the backbone of his career. Most recently Director of Operations Analytics with a Fortune 1000 company located in Dallas, TX, he brings a passion for entrepreneurial enterprise, hands-on leadership, and a can-do-attitude. While not pouring over giant datasets and…

spreadsheets to help guide companies to the next level, he enjoys live music, hiking, and the occasional output of the Lincoln County Process.

Steve Becker
Steve Becker
Senior Vice President of Research & Strategy

Steve has worked in marketing research for 20 years. After finding his passion for this business as an intern and working his way through numerous roles, Steve has held leadership positions at several research and strategy firms including starting and running the NY Office of a small startup research firm and owning his own for 4 years. Steve jumped at the opportunity to join Echo. Steve’s passion is helping clients develop strategies and build on existing…

ideas using creative techniques to learn about consumer needs and behaviors.

Steve has helped develop qualitative and quantitative research approaches that have helped drive product, advertising and brand strategies across a wide range of clients in various categories including American Express, Apple, Barkbox, Dunkin’ Donuts, GE, Marriott Hotels, Pepsi, Pernod Ricard, Travelers Insurance, Twitter and YouTube.

Outside of work, Steve is a sports fan and still plays Ice Hockey. He lives with his girlfriend and his dog Duke. Steve has a B.S. in Marketing from Syracuse University (which is why he doesn’t like his dog’s name).

Collin Manaois
Collin Manaois
Head of Marketing & Partnerships

After spending several years in healthcare compliance and finance at UW Medicine, Collin made the transition to business development in 2007. His background includes an array of experience in the market research industry, marketing analytics and insights platforms, loyalty programs, and incentive programs. He nerds out on finding ways to help companies engage their customers and expand their business presence…

Collin lives in Seattle with his wife and three children. He’s proud of his minivan. In his limited spare time, you may find Collin attempting to cook, fly fishing poorly, listening to vinyl, or watching kung fu movies.

Ashleigh Purcell
Director of Research & Talent Development

Ashleigh has worked in Sydney, New York and Europe as a marketing insights consultant and moderator. Driven by a curiosity for people, she has led global research across markets using a range of methodologies, including focus groups, in-depth interviews, shop-a-longs, co-creation, and online ethnographies. With a passion for understanding the “why” behind human behaviour, she translates findings into tangible stories with clear business implications…

She has experience across categories, including health, beauty, beverages, and snack foods.

With so much transformation across categories, she is particularly interested in partnering with brands to tackle the challenge of keeping up with their consumer. Nimble approaches to insights has never been more important – it’s an exciting time to be in market research!

Izzy Nurdin
Izzy Nurdin
Vice President of Business Development & UK/EMEA Lead.

Izzy has a passion for cultural immersion and understanding which has led him to live in and contribute to communities around the world. Spanning over 20 years in Sales, Marketing and Client Development Izzy’s career has given him opportunities to work in cities as diverse as Cape Town, Hong Kong, Singapore and Shanghai.

His thirst for figuring out what makes people…

tick, meant it was a natural fit when he joined the Market Research industry 6 years ago, passing on his knowledge and experience to help companies understand the people who matter most to them.

Outside of Echo, Izzy enjoys family time, rugby, travelling and has a love of cinematography, enabling him to capture human interactions and seemingly mundane life-stories with a unique perspective.

Mark Atty
Mark Atty
Operations Director & APAC Lead

You can find Mark Down Under lapping up the Aussie heat riding his motorbike, wakeboarding and obsessing over his Maltese Terrier ‘Punk’. Originally hailing from the UK, Mark made the move to Australia 12 years ago to further his Market Research career, focusing growth within Asia Pacific.

Having previously worked with leading research companies worldwide, Mark thrives on projects that require out of the box ideas…

Bring Mark a project that he can sink his teeth into and he’ll be your new best friend.

John Holcomb
John Holcombe
Senior Vice President of Latin American Research

John started his 25-year+ research career conducting cable TV demand studies. Door-to-door. In Tijuana, Mexico. Over the years he’s worked in almost every country in the Americas: as the account planner for BBDO Miami/Latam, VP of Latin America with Synovate, and Principal at IMG, John he has conducted hundreds of quantitative and qualitative research projects in the region…

John authored five editions of the Latin American Market Planning Report and three editions of the U.S. Hispanic Market Study and served as co-Chair of the Multicultural Advisory Committee with the Advertising Research Foundation. He is a frequent speaker at conferences on international marketing and has contributed articles and interviews to Business Week, Advertising Age International, América Economía, Bloomberg Online, Latin Trade, The Wall Street Journal, and the EIU’s Business Latin America. He received M.A. in Latin American Studies from the University of Connecticut Center for Latin American and Caribbean Studies, as a Title VI U.S. Department of Education Fellow.

Sierra Bretz
Research Associate

There’s nothing Sierra likes better than drawing insights from consumer research. With a Master of Science in Applied Psychology with a focus in Consumer Psychology, Sierra is passionate about uncovering what drives human behavior and how we can use that information to improve the lives of consumers. With extensive experience in CPG, food and beverage, retail, fashion and beauty industries using both quantitative and qualitative methods. Sierra is excited to continuing learning and growing with Echo Qualitative!

Jake Castillo
Junior Research Associate & Ads Lead

Jake is a creative digital marketer/researcher with a passion for consumer behavior and market trends. After graduating from the University of Southern California with a Master of Arts in Communication Management, Jake began working for a small market research firm before moving on to a full-service marketing agency in Los Angeles. These experiences have helped Jake hone his ability to connect and engage with a wide array of consumers. When he’s not working, Jake enjoys traveling, surfing…

all over southern California, golfing and writing for the soccer blog, OneGoal.

Desirae Cox
Senior Project Director & Community/Panel Solutions Lead

Upon graduating with her Bachelor of Arts Degree in Rhetorical Communication from Bowling Green State University in 2015, Desirae’s market research career began in the greater Toledo, OH area. She now resides in Columbus, OH and will attain her Master of Arts degree in Strategic Communication and Social Media marketing in December of 2020. With four and a half years of Project Management experience from leading companies in the industry, her experiences include questionnaire…

design, quantitative recruitment, building client relations, survey programing, and drafting training documents to ensure her peers all utilize the best practices available. She strives on combining her professional experience with higher education to continuously add value to customer relationships and think creatively to make our organization stand apart. Her competitive personality enjoys challenges that require critical thinking and strives to learn all aspects of Market Research from her peers and mentors. Her desire to problem-solve, provide excellent service, and continuously learn makes Market Research the perfect industry with it’s ever-changing needs.

When she is not thinking about research Desirae is passionate about traveling the world, playing music, and training in the Martial Art of Kajukenbo. In her free time you can find her enjoying a local micro-brew, competing at trivia, or reading at home with her two beloved cats.

Jadah Chatterton-Richmond
Senior Project Director & Team Lead

Jadah has over fifteen years in Customer Service, with a specialized focus on trend analysis and pattern recognition. She spent over a decade working in the insurance industry. During this time, she generated training and remediation techniques that improved customer tenure through the development of a behavioral auditing system that quantified how to create memorable experiences for customers, while still focusing on the corporate objectives of growth and profitability. Jadah has a strong grasp on…

both verbal and written communication with a Bachelors in English, and loves the fluidity of Market Research and it’s ever changing industry.

Greg Fain
Senior Project Director & Bid Coordinator

Greg is a seasoned market researcher with approximately 25 years of experience on both the agency and supplier side. He has a strong background in both qualitative and quantitative research among consumers and B2B in a wide range of industries – with a strong focus on international work. He continually seeks out new innovations and challenges in this industry.

Alan Patrick
Senior Project Director & Lead Trainer

Hands-on leader with years of achievement in market research, financial and marketing services with developed flexibility to lead across multiple industries. Alan’s market research career includes Project Management, Client Executive and Sales with extensive knowledge of the entire research process regardless of the maturity model of the client. Alan possesses a proven ability to successfully managing strategic vendor relationships by setting trategy, driving profitable growth, and creating strong partnerships with vendors.

Christy Ruegamer
Christy Ruegamer
Senior Project Director & Team Lead

Christy brings to Echo and our clients 20 years of market research experience. Having successfully managed thousands of qualitative and quantitative projects, she offers a wealth of experience to draw on that allows her to lead projects through their life cycles in the most efficient and effective way possible. Christy is committed to the role of partner with clients and enjoys working with them to ensure project success. Throughout her tenure in project management, she has collaborated…

with a variety of clients across diverse markets including technology, utilities, consumer package goods, healthcare, and government agencies. Through this wide expanse of project exposure, she has developed an outstanding perspective on understanding how to trouble shoot and creatively exceed client expectations.

Christy is frequently found traversing an ever present maze of Legos her son leaves behind, whipping up new culinary creations and planning her next travel adventure!

Tim Tauber
Senior Project Director & QA Lead

Tim began his market research career at the age of 16 starting as a mall interviewer, and eventually working his way up to supervisor and then assistant manager at a local research firm. Eager to advance further, Tim joined a larger market research firm in 2003 as a mall manager. After finishing college and gaining valuable experience, Tim decided to pursue his dream of being an entrepreneur and launched his very own market research company in late 2005. From there, Tim quickly learned all aspects of…

running a small mall intercept business with multiple offices on the East Coast. He credits his success to the core values he learned along the way – to deliver a quality project, with the highest ethical standards, on time! Tim earned his Professional Researcher Certification (PRC) from the Market Research Association and continued professional education. In May of 2012 an opportunity came about for Tim to join Opinions, Ltd. Opinions, Ltd took over Tim’s former company and Tim came on board as a location manager. Over the past few years he has dabbled in many different roles before landing as a project manager in 2017. This role allowed him to use all of his experience to successfully manage projects by following the appropriate protocols with the highest level of integrity. Wanting a change of pace, and intrigued by the unique recruiting methods, Tim joined Echo Market Research in 2019. Tim holds a degree in Business Administration from Mercyhurst University and resides in Erie, PA with his wife Amy, and two daughters.

Ana Maria Venegas
Ana Maria Vanegas
Full Service Research Director

Ana has 15 years of market research experience leading accounts across multiple countries and industries in Latin America. Ana developed her career in a large multinational market research company in Colombia, managing global and local accounts and helping brands to connect with their consumers by identifying opportunities for brands’ growth.

Her experience includes clients like…

Diageo, Pepsi, Nestle, British American Tobacco, Pfizer, Mondelez, L’oreal, and Alpina.

She also has experience managing department projects for Latin America, developing new procedures and improving operational efficiencies, ensuring every project’s success.

Her passion is to understand clients’ needs, to find the best market research approach and transform data into actionable insights in order to create opportunities for consumers and brands.

Outside of work, she enjoys aerobic exercise, and spending time with her two young kids and family in her native city of Bogota, Colombia.

Roberto Andreano
Roberto Andreano
Project Manager (UK)

After spending the last 5 years working in digital qualitative market research, combining product and marketing expertise with client management while wearing many hats in process, Roberto is used to handling many spinning plates. Prior to joining Echo as a Project Manager, Roberto has worked in account management and client success for the past 10 years, where his friendly and understanding approach to handling clients and their

challenges were put to good use.

An interest in data, insights and consumer behaviour led him into business intelligence and ultimately market research. His knowledge and experience of different cultures in Europe and technical expertise have been a great asset to colleagues and clients alike.

Roberto loves to put his Bachelor’s degree in European Studies from Reading University to good use by travelling to Europe as much as possible and brushing up on his language skills from his home base in the UK. From there, you will find him running, hiking, sports (soccer, rugby, anything with a ball) or visiting his favourite restaurants in London. Ask him for a recommendation.

Laura Hunnicut
Laura Hunnicut
Project Manager

Laura loves data. Sifting through what motivates the mind and reacting to that information is where her passion lies. With a Bachelors degree in Liberal Studies and a Masters degree in Educational Psychology, she found herself drawn to researching human behavior. With years of experience in the realm of special education, her Masters degree in Educational Psychology ironically led her to the world of market research, which sparked a sense of joy she’d not yet found in her career…

In her free time, she enjoys reading and hiking, and finds traveling to be what settles her soul. She also sincerely appreciates puns, so send those her way, always.

Gaby Kitner
Social Media Manager

Gaby moved back to the United States pre-pandemic after four years of living in Spain. It was there, on the Iberian Peninsula, that she delved into her passion for writing, storytelling, and community building through social media. She made use of these skills by working with the United Nations World Tourism Organization (UNWTO) to develop and grow their social media channels, ensuring that sustainable tourism was consistently at the forefront of innovation and conversation in nations around the world…

Gaby fiercely believes that in an increasingly globalized world, social media is our greatest tool for development, community, and information dissemination.

In Madrid, Gaby spent her time volunteering with refugees, restaurant hopping, playing soccer, and dancing salsa. In the U.S., Gaby invests her time in hiking, political activism, and cuddling with her recently rescued dog from Taiwan.

Jenny Koo
Project Manager

Jenny specialises in online quant, having fallen into market research many moons ago. She enjoys building relationships with clients and colleagues, and relishes the many challenges that come with being a project manager.

Jenny has lived in London (England) all her life and can often be found exploring the city’s hidden gems. Jenny is a keen baker who’s grateful for family members with whom she can share the love (and calories) of the new…

recipes she likes to try. Always up for something new, Jenny’s past interests include indoor climbing, dragon boat racing and axe throwing.

KayCee Markle
Kaycee Markle
Project Manager

KayCee lives in Bozeman, MT where she graduated from Montana State University with a degree in Economics. Uncovering insights using data which can then be used to drive change has always been a passion. Outside of work she enjoys backpacking, cooking, and wandering around new places with her golden retriever, Poppy.

Romel Joseph Marsh
Romel Joseph Marsh
Project Manager (AUS)
There is nothing Romel loves more than a happy client and an awesome feedback from a happy client. Having worked in the UK, India, AMEA, APAC, he proudly calls Sydney his home turf when it comes to Market Research. He has almost 10 years of experience in the market research world specializing in Project and Account Management with a hint of BDM. He could be described by his Clients as a ‘never say no’ person. His ex-colleagues would…
describe him as ‘always smiling’.
When not working, Romel is very predictive and can be found in one of the 4 places – Playing professional Badminton, watching movies (not a fan of the concept of series), following all major European football (Soccer), and above all playing and growing with his adorable bundle of joy – Freyana Maria (his daughter).


Fernanda Scarpari
Fernanda Scarpari
Project Manager (LATAM)
Fernanda joined the market research industry many years ago during an internship
program while achieving her bachelor’s degree in social sciences. Since then she has been passionate about helping clients achieve their research goals and objectives by successfully managing their projects end-to-end. 
A true believer in the power of human kindness, she loves collaborating with a team and…
always chooses right over easy when making a call – even the toughest ones.

Having left her hometown in Brazil to build a family in Chile, Fernanda likes to spend her
time analyzing the differences and similarities of both cultures, when not binge-watching
Netflix series. With a toddler to call her own, she has just recently mastered the art of
stepping on Legos.
Thania Torres
Thania Torres
Project Manager

Based in her hometown of sunny Los Angeles, Thania brings immense enthusiasm for market research, which has only grown stronger over her last five years in the industry. After graduating with a Sociology degree from Cal State Northridge, Thania found her passion for the field by exploring careers that would fulfill her intrigue in analytics, puzzle-making (and solving), and behavioral trends. What she enjoys the most about research is tracking the influence that society has on consumer decisions, and… 

then, the stories that begin to form.
Outside of the industry, Thania enjoys traveling, getting creative with her fiancé on his screenwriting, or playing “fetch” with her German Shepherd named “Stimpy” – yes, after the cat from Ren & Stimpy.

Leanna Wainio
Leanne Wainio
Project Manager

Leanne Wainio lives in Bowling Green, Ohio, where she attended college and graduated with a business degree with concentrations in marketing and economics. She identified market research as a desirable career field, as it blended her personal interests and her areas of study. She spends her free time watching and participating in sports, spending time outdoors, visiting craft breweries, and doing all of these things while traveling with her boyfriend. Leanne does not currently have…

any pets but aspires to get a Yorkie in the near future.