About Us

About Us

25 Years of Know-How

With experience working on both the agency side and the supplier side, we are lifelong market researchers.

Senior Management Team

Together we can achieve amazing things.

Kerry Hecht
Founder & CEO

I’m one of the lucky people who fell into a career I loved. Market Research has been my work and my passion for over 25 years and Echo was founded out of that passion. It is my belief that the connections we make in our industry, between brands and consumers, make life better. I’m an vocal advocate for research participants and actively involved in many different industry initiatives. My experience, as a supplier and a researcher is the foundation…

for the service we provide. In addition to being a research geek, I’m a mother to a human and three dogs.

Jay Tye
Senior Vice President

In his nearly 20 years of experience in the market research industry, Jay has honed his ability to see the big picture and identify opportunity spaces that will ensure every project’s success.  Prior to joining the Echo team, Jay held leadership positions at well-known market research companies in Tampa, Atlanta and New York City building strong relationships with both clients and colleagues. He is passionate about research and is always looking for new and innovative ways to…

improve operational efficiencies and drive quality improvement initiatives.  When he’s not working you can find Jay BBQ’ing, making music, biking around Portland, and playing with his two French bulldogs, Biscuit & Frank the Tank.

Ashleigh Purcell
Director, Research & Talent Development

Ashleigh has worked in Sydney, New York and Europe as a marketing insights consultant and moderator. Driven by a curiosity for people, she has led global research across markets using a range of methodologies, including focus groups, in-depth interviews, shop-a-longs, co-creation, and online ethnographies. With a passion for understanding the “why” behind human behaviour, she translates findings into tangible stories with clear business implications…

She has experience across categories, including health, beauty, beverages, and snack foods.

With so much transformation across categories, she is particularly interested in partnering with brands to tackle the challenge of keeping up with their consumer. Nimble approaches to insights has never been more important – it’s an exciting time to be in market research!

John Holcomb
John Holcombe
Senior Director of Research

John brings Echo over 25 years of experience conducting quantitative and qualitative research studies in the US, Latin America and around the world. As a skilled moderator, ethnographer and facilitator he enjoys helping organizations stay customer focused by developing insights and creating new opportunities for a broad range of clients in CPG, food & beverage, finance, personal care and travel & tourism. John loves insights so much he also teaches workshops…

on the customer insight process and development on Research Rockstar.

John is sometimes found fishing the flats on Biscayne Bay or playing and singing in a bar with his Americana band Invasive Species. But he can always be found cooking dinner for his wife and three daughters in Coconut Grove, Florida.
Alan Patrick
Sr. Project Manager & Training Lead

Hands-on leader with years of achievement in market research, financial and marketing services with developed flexibility to lead across multiple industries. Alan’s market research career includes Project Management, Client Executive and Sales with extensive knowledge of the entire research process regardless of the maturity model of the client. Alan possesses a proven ability to…

successfully managing strategic vendor relationships by setting strategy, driving profitable growth, and creating strong partnerships with vendors.

Sierra Bretz
Research Associate

There’s nothing Sierra likes better than drawing insights from consumer research. With a Master of Science in Applied Psychology with a focus in Consumer Psychology, Sierra is passionate about uncovering what drives human behavior and how we can use that information to improve the lives of consumers. With extensive experience in CPG, food and beverage, retail, fashion and beauty industries using both quantitative and qualitative methods…

Sierra is excited to continuing learning and growing with Echo Qualitative!

Jadah Chatterton-Richmond
Project Manager

Jadah has over fifteen years in Customer Service, with a specialized focus on trend analysis and pattern recognition. She spent over a decade working in the insurance industry. During this time, she generated training and remediation techniques that improved customer tenure through the development of a behavioral auditing system that quantified how to create memorable experiences for customers, while still focusing on the corporate…

objectives of growth and profitability. Jadah has a strong grasp on both verbal and written communication with a Bachelors in English, and loves the fluidity of Market Research and it’s ever changing industry.

Greg Fain
Sr. Project Manager

Greg is a seasoned market researcher with approximately 25 years of experience on both the agency and supplier side. He has a strong background in both qualitative and quantitative research among consumers and B2B in a wide range of industries – with a strong focus on international work. He continually seeks out new innovations and challenges in this industry.

Laura Hunnicut
Laura Hunnicut
Project Assistant

Laura loves data. Sifting through what motivates the mind and reacting to that information is where her passion lies. With a Bachelors degree in Liberal Studies and a Masters degree in Educational Psychology, she found herself drawn to researching human behavior. With years of experience in the realm of special education, her Masters degree in Educational Psychology ironically led her to the world of market research, which sparked a sense of joy she’d not yet found in her career…

In her free time, she enjoys reading and hiking, and finds traveling to be what settles her soul. She also sincerely appreciates puns, so send those her way, always.

Stacy Krushat
Stacy Krushat
Research Manager

Stacy has nearly 15 years of experience conducting both quantitative and qualitative studies. She has a passion for market research, where we can use the consumer’s voice to tell a story and explore the “why” behind their decisions.

Prior to joining the Echo team, Stacy served as a Project Manager, Data Analyst and Team Leader for a supplier-side market research company. Her work has been used to launch…

new products, measure the effectiveness of advertising campaigns and formulate customer retention strategies.She is well-versed in a variety of analytical techniques, including conjoint analysis, product concept evaluation, brand performance and pricing analysis. 

Stacy holds a degree in Marketing from the University of Maryland and a Graduate Certificate in Survey Design and Data Analysis from the George Washington University. She lives in Virginia with her husband and 2 children. When not working, she can be found at the park, spending time with friends and cheering for the Washington Capitals.
Christy Ruegamer
Christy Ruegamer
Senior Project Manager

Christy brings to Echo and our clients 20 years of market research experience. Having successfully managed thousands of qualitative and quantitative projects, she offers a wealth of experience to draw on that allows her to lead projects through their life cycles in the most efficient and effective way possible. Christy is committed to the role of partner with clients and enjoys working with them to ensure project success. Throughout her tenure in project management, she…

has collaborated with a variety of clients across diverse markets including technology, utilities, consumer package goods, healthcare, and government agencies. Through this wide expanse of project exposure, she has developed an outstanding perspective on understanding how to trouble shoot and creatively exceed client expectations.

Christy is frequently found traversing an ever present maze of Legos her son leaves behind, whipping up new culinary creations and planning her next travel adventure!

Tim Tauber
Sr. Project Manager

Tim began his market research career at the age of 16 starting as a mall interviewer, and eventually working his way up to supervisor and then assistant manager at a local research firm.  Eager to advance further, Tim joined a larger market research firm in 2003 as a mall manager. After finishing college and gaining valuable experience, Tim decided to pursue his dream of being an entrepreneur and launched his very own market research company in late 2005.  From there, Tim…

quickly learned all aspects of running a small mall intercept business with multiple offices on the East Coast. He credits his success to the core values he learned along the way – to deliver a quality project, with the highest ethical standards, on time! Tim earned his Professional Researcher Certification (PRC) from the Market Research Association and continued professional education.  In May of 2012 an opportunity came about for Tim to join Opinions, Ltd. Opinions, Ltd took over Tim’s former company and Tim came on board as a location manager. Over the past few years he has dabbled in many different roles before landing as a project manager in 2017. This role allowed him to use all of his experience to successfully manage projects by following the appropriate protocols with the highest level of integrity.  Wanting a change of pace, and intrigued by the unique recruiting methods, Tim joined Echo Market Research in 2019. Tim holds a degree in Business Administration from Mercyhurst University and resides in Erie, PA with his wife Amy, and two daughters.

Leanna Wainio
Leanna Wainio
Project Manager

Leanne Wainio lives in Bowling Green, Ohio, where she attended college and graduated with a business degree with concentrations in marketing and economics. She identified market research as a desirable career field, as it blended her personal interests and her areas of study. She spends her free time watching and participating in sports, spending time outdoors, visiting craft breweries, and doing all of these things while traveling with her boyfriend. Leanne does not currently have…

any pets but aspires to get a Yorkie in the near future.

Christina Broat
In-house Moderator & Reporting

With over 15 years in the consumer insights industry, Christina brings knowledge and perspective to every project. Her expertise and skills have been attained by moderating and supporting hundreds of focus groups, in depth interviews, ideation sessions, on-site experiential and ethnographic studies. Christina’s natural warmth and kind-hearted humor often paves the way for respondents to share their opinions in a comfortable, supportive environment, resulting in…

sensitive truth telling which leads to actionable insights. Over the course of her career in consumer insights, Christina has worked with clients from a wide array of industries, including travel and hospitality, packaged goods, restaurants and food service, technology, toys and entertainment and not-for-profit endeavors. Industry responsibilities have encompassed research design, field service sourcing and management, discussion guide development,analysis and reporting which include researcher perspectives and actionable recommendations. Christina has proven her ability to understand client objectives, listen carefully to respondents (in any setting) and deliver synthesized findings which help move her client’s business forward.