About Us

About Us

25 Years of Know-How

With experience working on both the agency side and the supplier side, we are lifelong market researchers.

Senior Management Team

Together we can achieve amazing things.

Kerry Hecht
Founder & CEO

I’m one of the lucky people who fell into a career I loved. Market Research has been my work and my passion for over 25 years and Echo was founded out of that passion. It is my belief that the connections we make in our industry, between brands and consumers, make life better. I’m an vocal advocate for research participants and actively involved in many different industry initiatives…

My experience, as a supplier and a researcher is the foundation for the service we provide. In addition to being a research geek, I’m a mother to a human and three dogs.

Ashleigh Purcell
Insights Consultant, Project Manager

Ashleigh has worked in Sydney, New York and Europe as a marketing insights consultant and moderator. Driven by a curiosity for people, she has led global research across markets using a range of methodologies, including focus groups, in-depth interviews, shop-a-longs, co-creation, and online ethnographies. With a passion for understanding the “why” behind human behaviour, she translates…

findings into tangible stories with clear business implications. She has experience across categories, including health, beauty, beverages, and snack foods.

With so much transformation across categories, she is particularly interested in partnering with brands to tackle the challenge of keeping up with their consumer. Nimble approaches to insights has never been more important – it’s an exciting time to be in market research!

Karen Manne
Strategist & Quantitative Lead

Research executive with a love of television and books has worked for three major entertainment brands (Disney/ABC, The CW, NFL) prior to joining Echo. Has advanced experience in both quantitative and qualitative research. Developed an online community for ABC Studios, which was the first of its kind in the television industry. The ABC Studios Advisory Panel was honored…

as a finalist in the prestigious Forrester Groundswell Awards program, which recognizes excellence in effective business uses of social technologies.

Created dynamic research presentations that resulted in numerous television series renewals and highly profitable off-net sales ($1B+). Regarding series development and maintenance, loves that her “thumb print” (via many research studies) is on some of her favorite shows.

Jay Tye
Senior Field Director

In his nearly 20 years of experience in the market research industry, Jay has honed his ability to see the big picture and identify opportunity spaces that will ensure every project’s success.  Prior to joining the Echo team, Jay held leadership positions at well-known market research companies in Tampa, Atlanta and New York City building strong relationships with both clients and colleagues. He is passionate about research and is always looking for new and innovative ways to…

improve operational efficiencies and drive quality improvement initiatives.  When he’s not working you can find Jay BBQ’ing, making music, biking around Portland, and playing with his two French bulldogs, Biscuit & Frank the Tank.

Alan Patrick
Sr. Project Manager & Training Lead

Hands-on leader with years of achievement in market research, financial and marketing services with developed flexibility to lead across multiple industries. Alan’s market research career includes Project Management, Client Executive and Sales with extensive knowledge of the entire research process regardless of the maturity model of the client. Alan possesses a proven ability to…

successfully managing strategic vendor relationships by setting strategy, driving profitable growth, and creating strong partnerships with vendors.

Sierra Bretz
Sr. Project Manager

There’s nothing Sierra likes better than drawing insights from consumer research. With a Master of Science in Applied Psychology with a focus in Consumer Psychology, Sierra is passionate about uncovering what drives human behavior and how we can use that information to improve the lives of consumers. With extensive experience in CPG, food and beverage, retail, fashion and beauty industries using both quantitative and qualitative methods…

Sierra is excited to continuing learning and growing with Echo Qualitative!

Jadah Chatterton-Richmond
Project Manager

Jadah has over fifteen years in Customer Service, with a specialized focus on trend analysis and pattern recognition. She spent over a decade working in the insurance industry. During this time, she generated training and remediation techniques that improved customer tenure through the development of a behavioral auditing system that quantified how to create memorable experiences for customers, while still focusing on the corporate…

objectives of growth and profitability. Jadah has a strong grasp on both verbal and written communication with a Bachelors in English, and loves the fluidity of Market Research and it’s ever changing industry.

Greg Fain
Sr. Project Manager

Greg is a seasoned market researcher with approximately 25 years of experience on both the agency and supplier side. He has a strong background in both qualitative and quantitative research among consumers and B2B in a wide range of industries – with a strong focus on international work. He continually seeks out new innovations and challenges in this industry.

Marilyn Knapp
Sr. Project Manager & Marketing Manager

Marilyn graduated from Pace University with a BBA in Marketing. Before joining Echo, she worked for 20+ years at advertising agencies including Grey Global Group and Kaplan Thaler Group managing strategic planning, creative development, production and media planning and buying. Marilyn is skilled in using market analytics and insights to strategically grow businesses in diverse…

categories and markets and has extensive experience managing integrated mass media and digital campaigns on national and local levels for consumer healthcare brands, packaged goods and non-profits. Marilyn has proven ability to evaluate consumer trends, competitive offerings and daily sales data and successfully collaborates with colleagues to achieve results with a proven track record of winning new business.

Tim Lauchlan
Project Manager

Self-described as a ‘life-long’ student, Tim loves learning new things and talking with people, making himself right at home in market research and consumer insights. Having of 18 years of experience with both quantitative and qualitative methods, Tim holds an MBA from Wayne State University in Detroit, MI. Outside of work, Tim focuses much of his time on his family and young children.

Tim Tauber
Sr. Project Manager

Tim began his market research career at the age of 16 starting as a mall interviewer, and eventually working his way up to supervisor and then assistant manager at a local research firm.  Eager to advance further, Tim joined a larger market research firm in 2003 as a mall manager. After finishing college and gaining valuable experience, Tim decided to pursue his dream of being an entrepreneur and…

launched his very own market research company in late 2005.  From there, Tim quickly learned all aspects of running a small mall intercept business with multiple offices on the East Coast. He credits his success to the core values he learned along the way – to deliver a quality project, with the highest ethical standards, on time! Tim earned his Professional Researcher Certification (PRC) from the Market Research Association and continued professional education.  In May of 2012 an opportunity came about for Tim to join Opinions, Ltd. Opinions, Ltd took over Tim’s former company and Tim came on board as a location manager. Over the past few years he has dabbled in many different roles before landing as a project manager in 2017. This role allowed him to use all of his experience to successfully manage projects by following the appropriate protocols with the highest level of integrity.  Wanting a change of pace, and intrigued by the unique recruiting methods, Tim joined Echo Market Research in 2019. Tim holds a degree in Business Administration from Mercyhurst University and resides in Erie, PA with his wife Amy, and two daughters.

GREG TIMPANY
Quantitative Specialist

Since 1988 Greg has delved into the world of marketing, analytics and strategy. His expertise bridges the space between the structured world of IT and the creative, customer-centric needs of marketing, product, sales and customer service. His thought leadership is sought out by executives in B2B, B2C and the public sector. He is a contributing author to several market research blogs; and has served as an instructor for Meredith College and Research Rockstar. As an…

entrepreneur he is co-founder of Off2Market Ltd. Past engagements have included working with Global Knowledge, The Los Angeles Times, Guitar Center, Wilkin Guge Marketing, and Omnitrans.

Greg has personally completed 100+ primary research projects, with expertise in quantitative methods, survey design and programming, consumer behavior, customer satisfaction, brand awareness, market segmentation, positioning research, and product concept testing.

Christina Broat
In-house Moderator & Reporting

With over 15 years in the consumer insights industry, Christina brings knowledge and perspective to every project. Her expertise and skills have been attained by moderating and supporting hundreds of focus groups, in depth interviews, ideation sessions, on-site experiential and ethnographic studies. Christina’s natural warmth and kind-hearted humor often paves the way for respondents to share their opinions in a comfortable, supportive environment, resulting in…

sensitive truth telling which leads to actionable insights. Over the course of her career in consumer insights, Christina has worked with clients from a wide array of industries, including travel and hospitality, packaged goods, restaurants and food service, technology, toys and entertainment and not-for-profit endeavors. Industry responsibilities have encompassed research design, field service sourcing and management, discussion guide development,analysis and reporting which include researcher perspectives and actionable recommendations. Christina has proven her ability to understand client objectives, listen carefully to respondents (in any setting) and deliver synthesized findings which help move her client’s business forward.